9 Awards in Los Angeles From 2015
Yes there is a psychology behind our responses to color, and yes it can affect your business. Everywhere we look in the world, there's no denying that color surrounds us; but what does it all mean and how can we use it to advantage or disadvantage? The colors that...
In their recent catalog ad campaign, Ikea agrees with what KG has been claiming for many years; print is not dead. Take some time and watch this ad http://time.com/3265308/ikea-catalog-2015/ that promotes their new catalog Bookbook, where the Swedish furniture...
Whether you're producing a direct mail postcard, a large lenticular printing display, or simple business cards, that print product represents you and your brand. Consumers want to identify with a brand that's recognizable and relatable; a brand that speaks to...
The new century unfolded with a flood of virtual media, but that hasn't stopped the world of print media, rather it has revolutionized it. Print media is more essential than ever before and technology has taken the medium to exciting new levels. The world of print...
Efficient fulfillment of print marketing materials can have an important impact on both costs, as well as achieving those very important marketing campaign goals. According to the research firm Aberdeen Group, ... effective management of printed materials...
Have you researched the marketplace to determine if there is consumer need for your product or service, and are now ready to launch an ad campaign? Well, just as you executed a plan during the market research phase of development, so must you have a solid plan to...
Women in printing are not as plentiful as in other marketing and communications industries. However, there has been a growing interest in print communications, leading to larger numbers of women in this exciting field. Sixth Annual Women in Print Communications...
POWERFUL PRESENTATIONS WITH CUSTOM PRINTING The printed material that you bring to your next presentation will be the key to its success. Printed matter can make the difference between a hit or a flop as your audience listens to you speak, whether it's a pitch, a...
Yes, your company still needs custom commercial printing, now more than ever. Every good B2B, or B2C campaign benefits from a custom print marketing component in order to convince consumers to purchase goods or services. The purchasing conversation has to continue...
